Author's Comments - Pour Your Heart Into It

After writing an article about Starbucks for Business Week in fall 1994, I approached Howard Schultz about writing a book together about the growth and success of Starbucks.  We had an excellent collaboration, since Howard has big ideas and unique experiences. In addition to spending long hours with him, I interviewed seventy individuals, inside and outside the company, as research for this book.  In the course of writing it, I came to admire Howard’s idealism and firm belief that business can do good while doing well.  I deliberately wrote the book in a style that is accessible and understandable, in an effort to bridge the gap between business-book readers and ordinary people who enjoy drinking Starbucks coffee.

Book Description: The story of Starbucks is not just a record of growth and success. It’s also about how a company can be built in a different way. It’s about a company completely unlike the ones my father worked for.It’s living proof that a company can lead with its heart and nurture its soul and still make money.

Reviews: As an instruction in plain English on how to build a billion-dollar retail specialty chain, it is hard to imagine a more satisfying brew than this memoir.--Publishers Weekly, July 7, 1997

Honors: Bestseller Lists, Excerpts, and Translations: This book reached many bestseller lists and was translated into ten languages. The classic tale of the birth and early growth of an iconic American company, Pour Your Heart Into It is widely read in business schools and remains in print as a paperback more than ten years after its publication.